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Using Social Networks to Create and Share Experiences in Creative Tourism
Abstract
The presented chapter deals with creative tourismwhich is often considered marginal, however is a form of tourism with the great potential for future growth. The Slovak Republic has, thanks to the historical context, all necessary preconditions to exploit this potential. There is a large number of customs and traditions, which can be attractive to visitors by their nature, historical or cultural-religious value. There is also a big potential to create new experiences, spirituality, singing, dancing in customs and traditions. Religious and pilgrimage sites are also sites where visitors can experience strong emotions. Sharing these experiences on social networks is quite frequent during the last decades. This chapter therefore deals with the legal possibilities of sharing these experiences by using social networks that represent a powerful marketing communication tool.
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