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User Experience Measurement: Recent Practice of E-Businesses
Abstract
User experience (UX) measurement has become a powerful component in determining the usability success or failure of products or services that are marketed via e-business channels. Succcess in the e-business does not only depend on building stellar software interfaces but also on competitive receptiveness to customers experience or feedback. Only e-businesses that can effectively measure the UX to forecast and understand the future are able to stay afloat and not get drown in the highly competitive market. The development of various UX metrics and measurement techniques have helped to quantify user feedack but most of these rely on different contextual assumptions. As a result, choosing appropriate UX techniques that match a particular business need becomes difficult for most e-business concerns. This chapter provides an overview of recent UX measurement techniques that are relevant to the e-business settings in the Web 2.0 era. The objective is to elaborate on what tools that have been employed in literature to measure UX and possibly how these can be employed in practice.
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