Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

From User Cognition to User Interaction Modalities in Consumer Behaviour

From User Cognition to User Interaction Modalities in Consumer Behaviour
View Sample PDF
Author(s): Barry Davies (University of Gloucestershire, UK), Eleonora Bilotta (University of Calabria, Italy), Kevin Hapeshi (University of Gloucestershire, UK), Emanuela Salvia (University of Calabria, Italy) and Rocco Servidio (University of Calabria, Italy)
Copyright: 2011
Pages: 17
Source title: Advanced Technologies Management for Retailing: Frameworks and Cases
Source Author(s)/Editor(s): Eleonora Pantano (University of Calabria, Italy) and Harry Timmermans (Eindhoven University of Technology, The Netherlands)
DOI: 10.4018/978-1-60960-738-8.ch013


View From User Cognition to User Interaction Modalities in Consumer Behaviour on the publisher's website for pricing and purchasing information.


Information and Communication Technology (ICT) has revolutionized science and commerce and has increased the innovation and the spread of a variety of virtual environments applications. These innovations are the result of the both technological development and cognitive studies. The chapter aims to underline the relationships between Human-Computer Interaction (HCI) and consumer behaviour, focusing the attention on the 3-D virtual environments dedicated to electronic and Internet e-commerce (e-retail) services. We introduce how the 3-D interfaces can contribute to the successful impact of online retail. The importance of the relationship between customer and system concerns the effective potentiality of the user interface. If a user interface is ineffective, the system’s functionalities and usefulness will be limited and the users will be confused, frustrated, and annoyed, and therefore less likely to use the system again. Finally, we aim to outline the cognitive and technological aspects involved in the communication process between user and virtual e-retail system interface and directions for possible future research.

Related Content

Nuno Gustavo, Elliot Mbunge, Miguel Belo, Stephen Gbenga Fashoto, João Miguel Pronto, Andile Simphiwe Metfula, Luísa Cagica Carvalho, Boluwaji Ade Akinnuwesi, Tonderai Robson Chiremba. © 2022. 19 pages.
Elliot Mbunge, Benhildah Muchemwa. © 2022. 20 pages.
Nil Sonuç, Merve İşçen. © 2022. 24 pages.
Hussein Salimo Jamal. © 2022. 26 pages.
Lakhvinder Singh, Dinesh Dhankhar. © 2022. 16 pages.
Ana Sousa, Clara Madeira, Paula Rodrigues, Carlos Martins. © 2022. 24 pages.
Murat Ödemiş. © 2022. 23 pages.
Body Bottom