The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Use of Social Media in Marketing Library and Information Services in Nigeria Libraries
Abstract
This chapter aims to examine the use of social media in marketing library and information services in Nigeria libraries. The growing use of social media such as Facebook, Twitter, MySpace, YouTube by users in the 21st century is providing new challenges for libraries and librarians in Nigeria to keep up to with the growing needs of their users. The main purpose of this chapter is to examine the use of social media in the marketing of various library services and products. This chapter also attempts to describe the role of social media in library services and the various opportunities of using social media tools in marketing library products and services. In addition, the challenges faced by libraries in Nigeria in the use of social media are highlighted and possible recommendations are made.
Related Content
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani.
© 2024.
36 pages.
|
Shikha Mittal.
© 2024.
21 pages.
|
Albérico Travassos Rosário.
© 2024.
31 pages.
|
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes.
© 2024.
23 pages.
|
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez.
© 2024.
17 pages.
|
Poornima Nair, Sunita Kumar.
© 2024.
18 pages.
|
Neli Maria Mengalli, Antonio Aparecido Carvalho.
© 2024.
16 pages.
|
|
|