Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Usability Evaluation of Tourism Icons in India

Usability Evaluation of Tourism Icons in India
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Author(s): Rajshree Tushar Akolkar (Zeal College of Engineering and Research, India) and Ganesh D. Bhutkar (Vishwakarma Institute of Technology, India)
Copyright: 2018
Pages: 14
Source title: Encyclopedia of Information Science and Technology, Fourth Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-2255-3.ch355


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For evaluation of tourism icons in India, several usability evaluation methods from HCI domain are used. These methods include expert-based methods as well as user-based methods. The expert-based evaluation methods mainly include Semiotic Analysis and Lexical Analysis. The user-based methods include Test without Context, Test with Context along with a comprehensive User Survey. As the domain of e-Governance is a public domain, the usability testing of these tourism icons requires a comprehensive user survey, which truly represents a public, who is likely to use such e-governance websites. This comprehensive survey is conducted with a large sample of more than 80 users including Government Servants, Public Sector Employees, Private Sector Employees, Social Workers, Politicians, Academicians, Students as well as Foreign Nationals. During the usability evaluation, icons are classified as icons, indices and symbols. With the help of user survey, these tourism icons are categorized as ‘Well-Accepted', ‘Well-Understood' and ‘Difficult to Understand' icons.

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