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Unstrapping Role of Emotion AI and Robotics: AI in Customer Relationship Management
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Author(s): Bhupinder Singh (Sharda University, India), Ashima Jain (Manipal University Jaipur, India)and Saurabh Chandra (Bennett University, Greater Noida, India)
Copyright: 2025
Pages: 20
Source title:
Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management
Source Author(s)/Editor(s): Fazla Rabby (Stanford Institute of Management and Technology, Australia), Nasim Ahmed (The University of Sydney, Australia), Amandeep Sehmi (Canterbury Institute of Management, Australia), Rohit Bansal (Rockford College, Sydney, Australia)and Nishita Pruthi (Asian School of Business, India)
DOI: 10.4018/979-8-3373-1867-7.ch002
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Abstract
Artificial Intelligence of Emotion and Robotics AI just don't seem to be playing revolution in Customer Relationship Management (CRM), instead of helping business to know the feelings opt by people and their actions. Easily accomplished by satiating subtleties Emotion AI reads in interactions with clients through consumption of some technology (recognition of faces, speech analysis, and sentiment analysis) while setting a personal involvement of the business in return of interaction-courteously responding to it, making the customer happier and undoubtedly loyal. These are all made better by Robotics AI towards improved customer-attached treatment through the use of chatbots whose intelligence is based on AI, digital-personal assistants, and almost equally rudimentary robots for giving immediate help even managing trivial inquiries and for automation of works and assurances across several different channels. With this advancement of the innovations, it will further strengthen customer relationships, increase loyalty, and promote growth.
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