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University Business Education for the “New Global Normal”
Abstract
This chapter examines the effect of the COVID-19 pandemic on university business education within the context of a post-pandemic era which has created the “new global normal.” The speed at which a nation's society and economy will recover in the “new global normal” shall largely determine the degree to which business organizations and university business education in different nations reinvent themselves to meet the new global transitions brought on by the pandemic. This will entail being more innovative with products, services, organizational structure, and business modeling than in the past. The chapter suggests university business education focuses on entrepreneurial leadership to combat post-pandemic uncertainty which is a complex situation requiring a delicate “balancing act” between practice and theory that considers its effect on global income inequality to be successful for all societies.
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