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Trust in the Digital Era
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Author(s): Joe Nandhakumar (University of Bath, UK), Niki Panteli (University of Bath, UK), Philip Powell (University of Bath, UK)and Richard Vidgen (University of Bath, UK)
Copyright: 2004
Pages: 18
Source title:
Social and Economic Transformation in the Digital Era
Source Author(s)/Editor(s): Georgios Doukidis (Athens University of Economics and Business, Greece), Nikolaos Mylonopoulos (Athens Laboratory of Business Administration, Greece)and Nancy Pouloudi (Athens University of Economics and Business, Greece)
DOI: 10.4018/978-1-59140-158-2.ch006
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Abstract
In the digital era, trust is a key concern. This chapter introduces a digital era interaction (DEI) matrix to explore trust relationships at multiple levels: between individuals, individuals and organizations, and between organizations. It considers each of these interaction aspects in turn; it draws on recent research projects as examples, and develops a common set of themes. The chapter concludes by identifying areas for further research that will help to advance our understanding of the role of trust in inter-organizational and interpersonal virtual interactions. It argues that such research is necessary if organizations and individuals are to benefit fully from the potential and the promise of virtually enabled interactions.
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