Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Trust in B2C E-Commerce Interface

Trust in B2C E-Commerce Interface
View Sample PDF
Author(s): Ye Diana Wang (University of Maryland Baltimore County, USA)
Copyright: 2005
Pages: 5
Source title: Encyclopedia of Information Science and Technology, First Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-553-5.ch514


View Trust in B2C E-Commerce Interface on the publisher's website for pricing and purchasing information.


Electronic commerce (e-commerce) is changing the way people make business transactions, especially in the business-to-consumer (B2C) area, and it is becoming a significant global economic force. Since Internet technologies and infrastructures to support e-commerce are now in place, attention is turning to psychological factors that affect e-commerce acceptance by online users and their perceptions of online transactions. One such factor is trust, seen to be key to the proliferation of e-commerce.

Related Content

Adeyinka Tella, Oluwakemi Titilola Olaniyi, Aderinola Ololade Dunmade. © 2021. 24 pages.
Md. Maidul Islam. © 2021. 17 pages.
Peterson Dewah. © 2021. 23 pages.
Lungile Precious Luthuli, Thobekile K. Buthelezi. © 2021. 14 pages.
Delight Promise Udochukwu, Chidimma Oraekwe. © 2021. 13 pages.
Julie Moloi. © 2021. 18 pages.
Mandisa Msomi, Lungile Preciouse Luthuli, Trywell Kalusopa. © 2021. 17 pages.
Body Bottom