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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Triangular Strategic Analysis for Hybrid E-Retailers

Triangular Strategic Analysis for Hybrid E-Retailers
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Author(s): In Lee (Western Illinois University, USA)
Copyright: 2009
Pages: 7
Source title: Encyclopedia of Information Science and Technology, Second Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-60566-026-4.ch608


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Based on a number of e-channel case studies and strategic management theories, this short article presents (1) an overview of a triangular strategic analysis and (2) an example application of the triangular strategic analysis with an Office Depot case study. Data on the Office Depot’s e-channel strategy and implementation were collected through secondary sources such as trade journals and Office Depot’s official publications. The triangular strategic analysis consists of (1) competitive forces analysis, (2) resource base analysis, and (3) critical success factor analysis

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