E-Transformation of Austrain SMEs: A Concept that Fits the Reality

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Author(s): Christoph Auer (evolaris eBusiness Competence Center and University of Graz, Austria)
Copyright: 2004
Pages: 15
Source title: Electronic Commerce in Small to Medium-Sized Enterprises: Frameworks, Issues and Implications
Source Author(s)/Editor(s): Nabeel Al-Qirim (United Arab Emirates University, UAE)
DOI: 10.4018/978-1-59140-146-9.ch013

Keywords: Business & Management / Business Science Reference / E-Commerce / Small & Medium Enterprises

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Abstract

This chapter highlights the differences that exist between the e-commerce (EC) perspective of SMEs and the EC perspective from the researchers’ point of view. First the main aspects of SME EC found in a literature review are pointed out and then the results of a SME survey are presented. The findings of this survey, conducted with Austrian SMEs in the automotive industry sector, show for example that EC adoption is slower than expected. Consequently, we introduce a concept that was developed to minimize the identified gap between the two EC perspectives, by connecting university research and regional SME networks more efficiently. This action research-based approach enables SMEs to evaluate the impact of EC on their business model.

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E-Transformation of Austrain SMEs: A Concept that Fits the Reality

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