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Tourism Industry: Digital Transformation
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Author(s): Sergey E. Barykin (Peter the Great St. Petersburg Polytechnic University (SPbPU), Russia), Elena de la Poza (Universitat Politècnica de València, Spain), Bilal Khalid (KMITL Business School, Bangkok, Thailand), Irina Vasilievna Kapustina (Peter the Great St. Petersburg Polytechnic University (SPbPU), Russia), Olga Vladimirovna Kalinina (Peter the Great St. Petersburg Polytechnic University (SPbPU), Russia)and Kanwar Muhammad Javed Iqbal (National Institute of Maritime Affairs, Bahria University, Pakistan)
Copyright: 2021
Pages: 21
Source title:
Handbook of Research on Future Opportunities for Technology Management Education
Source Author(s)/Editor(s): Basheer Ahmed Khan (Alpherg Global Business Management Consultants, UK), Matthew H. S. Kuofie (Saint Leo University, USA)and Sonika Suman (Savitribai Phule Pune University (SPPU), India)
DOI: 10.4018/978-1-7998-8327-2.ch025
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Abstract
COVID-19 struck the world, and nothing has remained the same. The various industries of the world can attest to how much effect the abrupt disruption amounted to their various sectors and how much it affected them in terms of revenue generation, human resources, and flow of operation. Although some were eventually able to gain their footing by being able to leverage technological solutions, tourism felt the brunt of the pandemic as the operations were brought to a sudden halt, and the tourism sector found it very challenging to cope. Many were let off their jobs, and what used to be a great source of revenue generation for several economies suffered a great loss. The pandemic without any doubt served as a wakeup call to the reality of the not-so-effective state of the tourism sector. Technology brought about the solutions with which other industries withstood the ravaging challenges of the pandemic. The digital world is the new normal for the world, and for the tourism industry to grow, it must find the best way to leverage technological solutions.
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