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Today Is Your Birthday!: Analysing Digital Celebration and Social Culture of Young People on Facebook
Abstract
Facebook birthdays have become increasingly trendy among young people globally and in Africa since the arrival of smart technologies. The study investigates the idea of celebrating birthdays on Facebook among selected Nigerian university students and reactions to this new trend. Using the diffusion of innovations theory and mixed research methods, in-depth interviews were conducted on six respondents, and profile activities of 300 Facebook users' content was analysed to investigate the research objectives. Findings demonstrate that most users found it convenient and economical to celebrate birthdays on Facebook. Online celebrations offer more global online visibility than offline parties leading to the formation of digital cultures and connections. The result led to a proposal for the bicultural convergence model that explains user experiences to social media effect. Poor network and high-cost data tariff, among others, posed challenges. The study recommends the provision of cheap or free internet access in Nigeria and Africa to enable increased growth of the digital social culture.
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