How Thick Is Your Client?

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Author(s): Ed Young (Victoria University, Australia)and Michael Jessopp (Object Consulting, Australia)
Copyright: 2012
Pages: 11
Source title: Enhancing Enterprise and Service-Oriented Architectures with Advanced Web Portal Technologies
Source Author(s)/Editor(s): Greg Adamson (University of Melbourne, Australia)and Jana Polgar (Dialog IT, Australia)
DOI: 10.4018/978-1-4666-0336-3.ch011

Keywords: Computer Science & IT / Information Science Reference / Portal Technologies / Web Technologies

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Abstract

Average Revenue Per User (ARPU) is a measure of the revenue generated by users of a particular business service. It is a term most commonly used by consumer communications and networking businesses. For mobile devices, they generate ARPU through network and content services (value-added services) that they make accessible to the user. The more accessible these services are the greater the ARPU generated. The harder something is to find, the less likely someone is to use it. This paper explores the potential continuum between ARPU and service discoverability for mobile services by comparing and contrasting various technologies with respect to development, user experience, security, and commercialisation.

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