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The Use of Deep Fakes in Social Engineering Attacks: A Case Study on Social Media Engagements

The Use of Deep Fakes in Social Engineering Attacks: A Case Study on Social Media Engagements
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Author(s): Avinash Saxena (Moradabad Institute of Technology, India)and Himani Grewal (Moradabad Institute of Technology, India)
Copyright: 2025
Pages: 14
Source title: Effective Strategies for Combatting Social Engineering in Cybersecurity
Source Author(s)/Editor(s): Rajeev Kumar (Moradabad Institute of Technology, India), Saurabh Srivastava (Moradabad Institute of Technology, India)and Ahmed A. Elngar (Beni-Suef University, Egypt)
DOI: 10.4018/979-8-3693-6665-3.ch013

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Abstract

Deepfakes, a recent and compelling technique that is used in social engineering attacks, allows cybercriminals to falsify audio, videos, and video to deceive individuals. These deepfakes can be used in phishing attacks, where fake hyperlinks lure victims into providing sensitive information. Deepfakes in social engineering attacks pose a significant cybersecurity threat. This spread of falsehood and misrepresentation on social media platforms has been shown to have a significant impact, with falsehood spreading farther, faster, deeper, and more broadly than the truth. The use of deepfakes in social engineering attacks raises ethical concerns, as these technologies can be used to manipulate individuals and spread disinformation on social media networks. The present chapter highlights the types of social engineering attacks, the meaning of deepfake technology, the positive side (benefits) of deepfake technologies, and the possible threats of deepfakes, with some real-time cases of the Indian political and entertainment industry followed by possible solutions.

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