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The Sustainable Consumption Footprint of E-Commerce Payment Methods: A Life Cycle Assessment Perspective in Industry 5.0
Abstract
The exponential growth of e-commerce has brought significant changes to the retail industry, altering consumer behavior in online transactions. This study aims to understand how various payment methods influence consumer purchasing decisions in the e-commerce environment. By exploring consumer preferences for different payment methods, such as credit and debit cards, UPI, mobile wallets, net banking, cash on delivery, and Buy Now, Pay Later (BNPL), this research evaluates their impact on purchase frequency, trust, and security. A survey of diverse e-commerce users provides insights into how the availability and perceived security of these payment methods affect overall consumer satisfaction and purchasing behavior. Findings will be useful for e-commerce platforms in optimizing their payment options to better cater to consumer needs and increase conversion rates.
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