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Fazida Karim
Fazida Karim
is a senior lecturer at the School of Management Sciences, Faculty of Business and Management, Universiti Sultan Zainal Abidin (Gong Badak Campus), Malaysia. She holds a Ph.D. (Management) from Universiti Sultan Zainal Abidin, MBA. from Unversiti Teknologi MARA, and B.B.A. (Political Science) from Universiti Islam Antarabangsa. Her research interests include entrepreneurship, social marketing, marketing management, and consumer behavior.
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