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The Social and Environmental Impact of Fast Fashion

The Social and Environmental Impact of Fast Fashion
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Author(s): Subharthi Das (Kazi Nazrul University, India), Santu Karmakar (Kazi Nazrul University, India), Timilehin Olasoji Olubiyi (West Midlands Open University, Nigeria)and Santosh Kumar Behera (Kazi Nazrul University, India)
Copyright: 2025
Pages: 20
Source title: Global Impacts and Sustainable Practices in Fast Fashion
Source Author(s)/Editor(s): Timilehin Olasoji Olubiyi (Babcock University, Nigeria), Santosh Kumar Behera (Kazi Nazrul University, India)and Tien Anh Tran (Vietnam Maritime University, Vietnam)
DOI: 10.4018/979-8-3693-7853-3.ch012

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Abstract

Fast fashion, known for its rapid production of low-cost clothing to match trends, dominates the global fashion industry but comes with substantial social and environmental costs. The study aims to explore students' influence on fast fashion demand, assess its environmental and social impacts, and investigate consumer roles in fostering sustainable fashion practices. Using a qualitative approach, it reviewed academic publications from reputable sources published between 2014 and 2024 for comprehensive insights. The main findings of the study are students drive fast fashion demand through affordability and trendiness, heavily influenced by social media. On the other side, fast fashion harms the environment through water pollution, high carbon emissions, and waste. It also fosters labor exploitation, especially in developing countries. Finally, consumers can help by choosing sustainable brands, quality products, and secondhand shopping.

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