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The Shift Towards a Digital Business Model: A Strategic Decision for the Female Entrepreneur
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Author(s): Veronica Scuotto (Pôle Universitaire Léonard de Vinci, France), Francesca Serravalle (University of Turin, Italy), Alan Murray (University of the West of Scotland, UK)and Milena Viassone (University of Turin, Italy)
Copyright: 2019
Pages: 24
Source title:
Women Entrepreneurs and Strategic Decision Making in the Global Economy
Source Author(s)/Editor(s): Florica Tomos (University of South Wales, UK), Naresh Kumar (Universiti Malaysia Kelantan, Malaysia), Nick Clifton (Cardiff Metropolitan University, UK)and Denis Hyams-Ssekasi (University of Bolton, UK)
DOI: 10.4018/978-1-5225-7479-8.ch007
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Abstract
The chapter aims to offer a comprehensive overview of the shift towards a digital business model for the female and male entrepreneur. This shift is analyzed by a ground test theory based on a comparative case study. Two case studies, categorized as small to medium enterprises operating in the creative industry in the city of Turin, Italy, are analyzed against the six dimensions of the business model framework—value proposition, target market, value chain, revenue mechanism, value network, and competitive strategy—and then used as a basis to compare a female and a male digital entrepreneur. As emerged, there is not a remarkable difference between the two entrepreneurs. Both stress the relevance of the digital approach in the aforementioned six dimensions of the digital business model, highlighting the relevance of the “value network” to improve employees' working experience and customers' experience.
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