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The Role of Social Media in Digitalized Public Diplomacy: An Example of Turkish Image in TRT World's Twitter Account
Abstract
Developments experienced in communication technologies have caused digitalization by changing and transforming all areas of life. Especially thanks to the opportunities and possibilities provided by new communication technologies, the authorities of different countries can convey their political and ideological thoughts to the citizens of other countries quickly and effectively. Social media is one of the most important digital communication networks with the power to influence the international agenda. Countries that take their place in digital diplomacy can more easily manage public perceptions with social media environments, which have an important place in international relations. In this study, by emphasizing the importance of social media channels in the digitalization of public diplomacy, the authors have shown the Turkish image displayed based on the posts made on TRT World's Twitter account. For this, the shares and comments selected by the purposeful sampling method will be analyzed with discourse analysis and the reflected Turkish image will be revealed.
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