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The Role of Digital Platforms in Public Diplomacy and Netflix
Abstract
With the digitalization of television broadcasting, an audience-oriented, modular, interactive, thematic, and mobilized broadcasting approach has become established. This new broadcasting approach attracts the attention of consumers with its advantages such as low subscription fees, language and subtitle support, ease of access and use, downloading and recording. Naturally, the number of platforms operating in the field of digital broadcasting is increasing and the content on these platforms is diversifying. On the other hand, these platforms serve as a kind of bridge for public diplomacy practices, and in this respect, they attract the attention of public diplomacy actors. Because these platforms—even if the user/viewer is not aware of it—are the means and mediators of the universal circulation of (national) culture, they are a component of public diplomacy.
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