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The Role of Destination Attributes in Assessing/Constructing the Image of Tourist Destination
Abstract
This chapter aims to present and discuss the concept of ‘destination image', as shown in the literature to date and also to identify the way in which the image has been formed. The process of image formation is a dynamic one, in which the influence factors have a different importance and they continuously change and complete each other. It intend to analyze the formation and communication of the image, in the new context created by the Internet and social networks. Given the importance of destination attributes in the cognitive process of development/ evaluation of the destination image, it suggests a method for prioritizing these attributes, through fuzzy modeling in order to find the mix of attributes that best matches the expectations of the visitors. This could be a tool used by DMOs in image building, strengthening those attributes of the destination that best meet the wishes of the visitors.
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