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The Role and Importance of Metaverse and Blockchain Technology in the Tourism and Hospitality Industry: Adaptation of AI
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Author(s): Shuvasree Banerjee (International Institute of Hotel Management, India)and Tathagata Banerjee (International Institute of Hotel Management, India)
Copyright: 2024
Pages: 20
Source title:
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
Source Author(s)/Editor(s): Mohammad Badruddoza Talukder (International University of Business Agriculture and Technology, Bangladesh), Sanjeev Kumar (Lovely Professional University, India)and Pankaj Kumar Tyagi (University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India)
DOI: 10.4018/979-8-3693-6755-1.ch009
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Abstract
Blockchain technology, on the other hand, provides a secure and transparent way to record and verify transactions, making it an ideal solution for the tourism and hospitality industry. By using blockchain technology, businesses can streamline their payment processes, reduce fraud and identity theft, and improve data security. Additionally, this chapter will be focusing upon how blockchain technology can enable businesses to create decentralized and secure marketplaces for booking accommodations, flights, and other travel services, eliminating the need for intermediaries and reducing costs for both businesses and customers.
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