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The Rise of Professional Facebook Content Generators in Vietnam: A Fake News Campaign Against the Betibuti Founder
Abstract
This case study is empirical research. It highlights the fact that the dynamic and complex Facebook content generators involve actively in the formulation and dissemination of fake news in Vietnam. Professional Facebook content generators include not only the paid online commentators, being hired by the government or business sector but also the professional journalists, who can earn for their living by promoting certain ideas and products on Facebook. As journalism functions as a tool for propaganda in Vietnam, even some governmental officers engage in the formulation of fake news, as long as the fake news serves the propaganda purposes. Through the analysis of the engagement of each group of Facebook content generators in fake news, this chapter contributes to the identification and elimination of fake news, and therefore, it is especially significant for journalists in reflexive truth-seeking practice.
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