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The Relevance of CIER in the Italian Circular Plastics District
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Author(s): Francesco Cuonzo (ENEL Group S.p.A., Italy), Paolo Carrassi (Luiss University, Italy), Giulio Magnini (Berluti, Italy), Mariavittoria Spinosa (Luiss University, Italy), Melania Cocomero (KPMG, Italy), Vincenzo Casillo (Luiss University, Italy), Marco Madonna (Luiss University, Italy)and Giorgia Grassi (Luiss University, Italy)
Copyright: 2022
Pages: 26
Source title:
Cases on Circular Economy in Practice
Source Author(s)/Editor(s): Pietro De Giovanni (Luiss University, Italy)
DOI: 10.4018/978-1-6684-5001-7.ch007
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Abstract
The investment process in a circular economy project develops along a path that starts from the identification of the target project in which the preliminary objective and the investment opportunities are defined, consistent with the financial capacity of the company and with the role assigned to the project as part of the company's core business. Secondly, it is necessary to identify the strategic profile that the investment in this project carries out for the activities already progressively carried out by the company: since the objectives are the optimization of the profitability and liquidity of the investment, together with the returns of reputation competence. Therefore, the company's top management must be able to identify growth potential guaranteed by a solid business idea, also guaranteeing the sustainability of the flow of operations. The CIER company, now established in its sector, recycling of plastic materials, fits into this framework. This company is an exemplary example of how it is possible to develop and integrate a business project that is circular.
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