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The Management of Archeological Sites as Tourism Resources: The Role of Information Sources
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Author(s): Nuria Huete-Alcocer (University of Castilla-La Mancha, Albacete, Spain), María Pilar Martínez-Ruiz (University of Castilla-La Mancha, Albacete, Spain), Víctor Raúl López-Ruiz (University of Castilla-La Mancha, Albacete, Spain)and Alicia Izquierdo-Yusta (University of Burgos, Burgos, Spain)
Copyright: 2020
Pages: 18
Source title:
Destination Management and Marketing: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-2469-5.ch045
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Abstract
This article aims to study the potential of archeology as a tourism resource in the field of cultural tourism, given that good tourism management of archeological sites can attract a larger number of visitors and contribute to the socio-economic development of the areas involved. Specifically, it will examine the role of information sources in the management of such sites, focusing on the case of Segóbriga Archeological Park, Cuenca, Spain. Based on the analysis of the results obtained from surveys of tourists to this destination, this article makes a series of management recommendations concerning the importance of disseminating and promoting this type of tourism resource through various information sources.
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