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The Importance and Limitations of Artificial Intelligence Ethics and Digital Corporate Responsibility in Consumer Markets: Challenges and Opportunities

The Importance and Limitations of Artificial Intelligence Ethics and Digital Corporate Responsibility in Consumer Markets: Challenges and Opportunities
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Author(s): Nesenur Altinigne (Istanbul Bilgi University, Turkey)
Copyright: 2024
Pages: 19
Source title: Globalized Consumer Insights in the Digital Era
Source Author(s)/Editor(s): Fatih Sahin (Bandirma Onyedi Eylul University, Turkey)and Cevat Soylemez (Kutahya Dumlupinar University, Turkey)
DOI: 10.4018/979-8-3693-3811-7.ch007

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Abstract

The widespread adoption of AI in marketing and consumer use has raised concerns about data privacy and the risk of AI-driven data breaches. As a result, many consumers are reluctant to disclose personal information, which is crucial for the efficient operation of AI systems. While AI continues to evolve, there is a lack of research addressing the crucial areas of ethics, privacy, and corporate digital responsibility. This chapter examines the growing prevalence of artificial intelligence (AI) in consumer experience and its ethical considerations.

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