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The Fashionable Functions Reloaded: An Updated Google Ngram View of Trends in Functional Differentiation (1800-2000)
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Author(s): Steffen Roth (ESC Rennes School of Business, France), Carlton Clark (University of Wisconsin – La Crosse, USA)and Jan Berkel (Independent Researcher, Puerto Rico)
Copyright: 2017
Pages: 30
Source title:
Research Paradigms and Contemporary Perspectives on Human-Technology Interaction
Source Author(s)/Editor(s): Anabela Mesquita (School of Accounting and Administration of Porto, Polytechnic Institute of Porto, Portugal & Algorithm Research Centre, Minho University, Portugal)
DOI: 10.4018/978-1-5225-1868-6.ch011
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Abstract
Using the updated Google Book corpus dataset generated in July 2012, we analyze the largest available corpus of digitalized books to review social macro trends such as the secularization, politicization, economization, and mediatization of society. These familiar trend statements are tested through a comparative analysis of word frequency time-series plots for the English, French, and German language area produced by means of the enhanced Google Ngram Viewer, the online graphing tool that charts annual word counts as found in the Google Book corpus. The results: a) confirm that the importance of the political system, religion, economy, and mass media features significant change in time and considerable regional differences and b) suggest that visions of economized or capitalist societies are intellectual artifacts rather than appropriate descriptions of society.
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