The Facebook Me: Gender, Self-Esteem, and Personality on Social Media

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Author(s): Heng Zhang (East Tennessee State University, USA)and Robert Andrew Dunn (East Tennessee State University, USA)
Copyright: 2022
Pages: 18
Source title: Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-6307-9.ch009

Keywords: Digital Communications / Information Science Reference / Media & Communications / Social Networking

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Abstract

For a better understanding of social networking site usage, the present study examines the influence of gender, personality, and self-esteem on social media presentation. The researchers found that extroverted women posted more Facebook pictures than extroverted men did. Neuroticism was related to self-presentation, and agreeableness is related to Facebook friends. Lower self-esteem was related to more self-presentation on Facebook. Women were more likely to post gender role expressions than men were. And higher levels of neuroticism were related to greater gender role expressions.

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The Facebook Me: Gender, Self-Esteem, and Personality on Social Media

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