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The Effect of Popular Culture on TV Program Genres Within Globalization Process
Abstract
In the process of globalization, popular culture has spread all around the world far more easily via television. Following 1980s, commercial televisions increasing together with the dominance of liberal economy have operated in accordance with commercial logic, and therefore, television programs have been produced for upper ratings, accordingly for getting high advertisement profits. Together with globalization, television programs have rather focused on entertainment. Popular culture has influenced programme genres both in terms of making existing programs entertaining and emerging novel amusing program genres. In this chapter, following the discussions on popular culture, the increase in entertainment in television programs is generally discussed, and then, the increase in entertainment in television programs in Turkey in the process of globalization is analyzed.
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