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The Digital Cure: Promoting Mental Wellness in Medical Tourism

The Digital Cure: Promoting Mental Wellness in Medical Tourism
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Author(s): Amrik Singh (Lovely Professional University, India)and Shivansu Sachan (Chhatrapati Shahu Ji Maharaj University, India)
Copyright: 2026
Pages: 24
Source title: Marketing Mental Wellness in Medical Tourism
Source Author(s)/Editor(s): Viana Imad Hassan (European Tourism and Events Training Academy, Malta), Simon Abou Fayad (Lebanese University, Lebanon)and Sharif Mohd (NDIM Delhi, India)
DOI: 10.4018/979-8-3373-6881-8.ch014

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Abstract

The medical tourism industry, valued at over $100 billion in 2025, facilitates access to cost-effective, high-quality healthcare but often neglects the psychological challenges faced by patients, such as culture shock, treatment-related anxiety, and post-procedure isolation. This study investigates the integration of digital health technologies telepsychiatry, AI-driven chatbots, wearable devices, virtual reality (VR), and mobile applications as a “digital cure” to enhance mental wellness in medical tourism. Employing a mixed-methods approach, the research combines a systematic literature review, stakeholder interviews (patients, clinicians, and medical travel facilitators), and a cross-sectional survey of approximately 400 international medical travelers, analyzed via Structural Equation Modeling (SEM) with moderation and mediation analyses. We propose a Digital Mental-Wellness Integration Model (DMWIM) that delineates technological enablers (accessibility, continuity of care, cultural adaptation), mediators (therapeutic alliance, perceived control), and moderators (destination reputation, language concordance). Findings highlight how digital tools mitigate stressors, improve patient satisfaction, perceived care quality, and intention to recommend or revisit destinations. Case studies, including platforms like Headspace and Better Help, demonstrate practical efficacy in remote settings. Benefits include personalized interventions and seamless cross-border care, though challenges like data privacy, digital divides, and regulatory inconsistencies persist. This paper offers policy recommendations for hospitals, facilitators, and regulators to ensure ethical, equitable, and scalable digital mental health solutions, contributing to interdisciplinary scholarship at the intersection of health informatics, tourism, and psychology.

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