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The Contribution of Green Tourist Development on Sustainability and Entrepreneurship in the Rural Areas of Greece
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Author(s): Chris Mantas (Metropolitan College, Greece), Vasileios Karapetsas (Metropolitan College, Greece)and Sawsan Malik (Arab Open University Kuwait, Kuwait)
Copyright: 2025
Pages: 18
Source title:
Securing Sustainable Futures Through Blue and Green Economies
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (University of Oviedo, Spain), Miltiadis D. Lytras (Computer Science Department, College of Engineering, Effat University, Saudi Arabia)and Sawsan Malik (Arab Open University, Kuwait)
DOI: 10.4018/979-8-3693-7893-9.ch021
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Abstract
This chapter explores how green tourism initiatives contribute to sustainable development and entrepreneurial growth in rural Greek communities based on secondary data and case studies analysis. Overall, by promoting environmentally friendly practices, green tourism minimizes ecological footprints and conserves natural resources, ensuring the long-term viability of local ecosystems. Entrepreneurship in green tourism manifests through the establishment of small businesses, such as eco-lodges, farm-to-table restaurants, and adventure tourism services, which capitalize on rural areas' unique natural and cultural assets. These ventures stimulate local economies by retaining profits within the community and reducing economic leakageThe multiplier effects of green tourism extend to infrastructure development, improving transportation, communication, and public amenities, which benefit both residents and visitors.
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