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Technological Advancements in the Hospitality Sector: The Role of Intelligent Chatbots
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Author(s): Bindu Aggarwal (Chandigarh University, India), Pawan Kumar (Lovely Professional University, India)and Ranjeet Verma (Chandigarh University, India)
Copyright: 2024
Pages: 20
Source title:
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
Source Author(s)/Editor(s): Mohammad Badruddoza Talukder (International University of Business Agriculture and Technology, Bangladesh), Sanjeev Kumar (Lovely Professional University, India)and Pankaj Kumar Tyagi (University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India)
DOI: 10.4018/979-8-3693-6755-1.ch015
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Abstract
In today's digital era, the emergence of artificial intelligence (AI) is crucial, particularly in the significance of chatbots. From the start, AI has opened numerous possibilities and obstacles across various sectors including the hospitality sector. Similarly, AI needs to be considered in the process of translating new innovations into the worldwide economy. Addressing customer inquiries is a critical aspect of the hospitality sector with many businesses embracing this technology like the use of chatbots for round-the-clock customer interaction. This chapter explores the effective incorporation of chatbots into the hospitality sector and their potential to revolutionize its future. It also suggests a framework for utilizing smart chatbots to enhance the hospitality sector's operational efficiency. The chapter wraps up by highlighting main findings, providing suggestions and implications for policy and practice, and emphasizing the need for a harmonious relationship between technological advancements such as chatbots and the hospitality sector to deliver improved customer experiences.
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