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Synergizing Creativity: Human-AI Collaboration in the Creative Industries

Synergizing Creativity: Human-AI Collaboration in the Creative Industries
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Author(s): Satya Subrahmanyam (Holy Spirit University of Kaslik, Lebanon)
Copyright: 2026
Pages: 34
Source title: Impacts of AI on Human Expression and Relationship Building
Source Author(s)/Editor(s): Jorge Esparteiro Garcia (Polytechnic University of Viana do Castelo, Portugal), Bruno Barbosa Sousa (Polytechinc Institute of Cávado and Ave, Portugal)and Manuel José Serra Fonseca (Polytechnic University of Viana do Castelo, Portugal)
DOI: 10.4018/979-8-3373-8337-8.ch015

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Abstract

The rapid advancement of artificial intelligence is redefining creativity by transforming AI from a supportive tool into an active collaborative partner across creative industries. This chapter examines human–AI collaboration as a model of hybrid intelligence, where human imagination, contextual understanding, and emotional insight converge with algorithmic generation and multimodal experimentation. Drawing on creativity studies, computational creativity, and sociotechnical systems theory, the chapter analyzes AI-enabled co-creation across visual arts, music, literature, film, gaming, advertising, and design. Through illustrative case studies, it highlights emerging creative roles and evolving competencies while critically addressing ethical, legal, and cultural challenges related to authorship, bias, authenticity, and ownership. The chapter argues that responsible, human-centered AI can amplify creativity, democratize artistic participation, and foster more inclusive and innovative creative ecosystems.

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