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Sustainable Productivity Enhancement in Industry 5.0: Leveraging AI-Driven Behavioural Insights and Immersive Environments
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Author(s): Noor Wazikhaz Madia Wazi (Universiti Sultan Zainal Abidin, Malaysia), Fazida Karim (Universiti Sultan Zainal Abidin, Malaysia), Noor Aina Amirah Mohd Noor (Universiti Sultan Zainal Abidin, Malaysia), Ismahafezi Ismail (Universiti Sultan Zainal Abidin, Malaysia), Wan Mohd Amir Fazamin Wan Hamzah (Universiti Sultan Zainal Abidin, Malaysia), Mokhairi Makhtar (Universiti Sultan Zainal Abidin, Malaysia)and Mohd Hafiz Yusoff (Universiti Sultan Zainal Abidin, Malaysia)
Copyright: 2025
Pages: 20
Source title:
Sustainable Futures With Life Cycle Assessment in Industry 5.0
Source Author(s)/Editor(s): Kittisak Wongmahesak (Universiti Sultan Zainal Abidin, Malaysia), Fazida Karim (University Sultan Zainal Abidin, Malaysia)and Nititorn Wongchestha (Chongqing Technology and Business University, China)
DOI: 10.4018/979-8-3693-9346-8.ch005
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Abstract
This chapter explores the synergy between behavioral insights and artificial intelligence (AI) to boost productivity within Society 5.0—a framework that balances economic growth with social well-being through digital transformation. It underscores the critical role of AI technologies, including machine learning, natural language processing (NLP), predictive analytics, human-AI collaboration, and generative AI, in achieving sustainable development. When combined with insights from psychology, economics, and neuroscience, these technologies play a pivotal role. Real-life case studies from various industries illustrate how these technologies influence decision-making, policy formation, and intervention design, aligning with human behaviors. The chapter also addresses the ethical challenges of integrating AI with behavioral insights, focusing on privacy, data security, and biases in AI systems. Finally, it offers practical recommendations for leaders and policymakers to align AI strategies with sustainable development goals, prioritizing human welfare.
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