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Sustainability Challenges in the World of Football: How Can a Club Become Carbon Neutral? A Case Study of the Forest Green Rovers
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Author(s): Árpád Ferenc Papp-Váry (John von Neumann University, Hungary)
Copyright: 2023
Pages: 18
Source title:
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Source Author(s)/Editor(s): Reason Masengu (Middle East College, Muscat, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology Beijing, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman)and Christina Blossom (Middle East College, Oman)
DOI: 10.4018/979-8-3693-0019-0.ch019
PurchaseView on the publisher's website for pricing and purchasing information.
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Abstract
Football is the most popular sport in the world - and also quite environmentally polluting. Professional teams operate massive stadiums that consume large amounts of electricity and water continuously. Fans consume food and drinks during matches, resulting in a significant amount of plastic waste. Additionally, the transportation of players, coaching staff, and especially fans also have environmental impacts and carbon footprints. However, there is one club that has decided to show that sustainability principles can be applied to football as well. The Forest Green Rovers, an English fourth-tier club, have become the world's first carbon-neutral football club and also the world's first vegan football club, serving as a model for other sports clubs. This chapter highlights their case.
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