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Superfoods or Hype: Decoding the Wellness Trend and Disease Cure
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Author(s): Bhupinder Singh (Sharda University, India), Saurabh Chandra (Bennett University, Greater Noida, India), Arunima Shastri (Christ University, Bangalore, India)and Liza Shoor (Punjab Agricultural University, Ludhiana, India)
Copyright: 2026
Pages: 22
Source title:
Exploring the Science of Food as Medicine
Source Author(s)/Editor(s): Gunavathy Selvarajh (Lincoln University College, Malaysia)
DOI: 10.4018/979-8-3373-1439-6.ch008
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Abstract
Superfoods have become a buzzword in the wellness world foods that can be marketed as particularly nutrient-dense and possessing extraordinary health and even disease-cure properties. Foods like these are revered for their concentrated doses of vitamins, antioxidants and essential fatty acids. Some of these claims are backed by scientific studies, supporting the notion that these foods can help reduce inflammation, lower the risk of chronic diseases and support overall well-being. For example, curcumin found in turmeric is associated with anti-inflammatory and antioxidant effects, and omega-3 fatty acids in chia seeds contribute to heart health. Consumers should remain critical of marketing claims and be guided by the science when adding superfoods to their wellness regimens. Biological plausibility and population-based studies are not sufficient, alone, to establish the validity of disease prevention and health promotion functions for foods towards disease prevention and health promotion.
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