Successful Implementation of Web 2.0 in Non-Profit Organisations: A Case Study

View Sample PDF

Author(s): Sara Pífano (Information Society Research Lab, Portugal), Pedro Isaias (University of New South Wales, Australia)and Paula Miranda (Setubal School of Technology, Polytechnic Institute of Setubal, Portugal)
Copyright: 2021
Pages: 17
Source title: Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses
Source Author(s)/Editor(s): Jean-Éric Pelet (ESCE International Business School, INSEEC U Research Center, Paris, France)
DOI: 10.4018/978-1-7998-3756-5.ch019

Keywords: Business Information Systems / Business Science Reference / Education / Higher Education

Purchase

View Successful Implementation of Web 2.0 in Non-Profit Organisations: A Case Study on the publisher's website for pricing and purchasing information.

Abstract

Non-profit organizations are becoming aware of the resourcefulness of Web 2.0 in terms of user engagement, communication, collaboration, and fundraising. Nonetheless, within the context of these organizations, the full potential of Web 2.0 technologies remains unrealized. This chapter explores the aspects that contribute to the successful implementation of Web 2.0 in non-profit organizations by using a case study of an international non-profit entity. The case study is based on an online questionnaire that was distributed among the members of the organization. The findings place an emphasis on the importance of the user-friendliness of the application, the participation of the users, on the availability of relevant content, and on the existence of features to create/exchange content in a multiplicity of formats.

The IRMA Community

Research IRM

Successful Implementation of Web 2.0 in Non-Profit Organisations: A Case Study

Purchase

Abstract

Related Content

IRMA Sponsors