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Success in the Web 2.0 Ecosystem: Exploring the State and Determinants in Indian Businesses
Abstract
As Web 2.0 based systems and applications get adopted by organizations, it is imperative that they bring along both benefits and challenges. As users and beneficiaries of the new means of communication, all of us need to be sensitive to the different factors that could and do affect the success of major Web 2.0 applications and initiatives. This study tries to explore the determinants of success in converting a traditional business organization into an Enterprise 2.0 through defining the “external variables” in the Technology Acceptance Model of Davis (1989). This was done using a survey questionnaire in a wide variety of Indian business organizations. It attempts to verify the relationship of success in the Web 2.0 world with the awareness of IT tools and data analysis capabilities present in the organization, the approach taken by the organization and the departments that take the lead in the implementation of Web 2.0 initiatives. The paper concludes with suggestions and implications for organizations.
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