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Student Use of Social Media: University Policy and Response

Student Use of Social Media: University Policy and Response
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Author(s): Tamara L. Wandel (University of Evansville, USA)
Copyright: 2009
Pages: 23
Source title: Social Networking Communities and E-Dating Services: Concepts and Implications
Source Author(s)/Editor(s): Celia Romm Livermore (Wayne State University, USA)and Kristina Setzekorn (Smith Barney, Inc., USA)
DOI: 10.4018/978-1-60566-104-9.ch010

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Abstract

This chapter presents information on the usages and intent of social media by college students and administrators. Primary and secondary quantitative data is provided, as well as qualitative information obtained from interviews of multiple constituents. Researchers and postsecondary employees can more effectively examine technological trends in regard to online social networking for non-academic purposes after considering this data. Theories of self-esteem, interpersonal communication, decision making, and innovation diffusion are integrated throughout the chapter.

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