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Steering Through Digital Transformation: Collective Technology Adoption in Educational Institutional Culture
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Author(s): Longwei Zheng (City University of Macau, China), Anna He (East China Normal University, China), Yuanyuan Feng (East China Normal University, China), Xiaoqing Gu (East China Normal University, China)and Shouping Chen (East China Normal University, China)
Copyright: 2024
Pages: 34
Source title:
Interdisciplinary Approach to Fostering Change in Schools
Source Author(s)/Editor(s): Ahmet Melih Güneş (Balikesir University, Turkey)and Eyup Yünkül (Balikesir University, Turkey)
DOI: 10.4018/979-8-3693-4119-3.ch010
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Abstract
This chapter investigates technology adoption dynamics within educational institutions, highlighting institutional culture's influence on teachers' adoption behaviors. Employing a non-homogeneous hidden Markov model, it captures evolving individual-institutional interactions, framing the adoption process as transitions influenced by cultural and situational factors. Two case studies illustrate how external pressures shape collective and individual technology adoption. The first examines an e-textbook adoption's cultural dynamics, revealing impact on the underlying adoption culture. The second dissects pandemic-era teachers' technology use, assessing behavioral controls' effects on adoption intentions and behaviors across groups. Disentangling organizational and individual impacts, this guides effective integration, addresses divides, supports sustainable transformation in evolving settings.
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