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Social Media Influence on Market Sentiment
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Author(s): P. Selvakumar (Department of Science and Humanities, Nehru Institute of Technology, Coimbatore, India), Raj Kumar Mishra (University of Lucknow, India), Ankur Budhiraja (JIMS Engineering Management Technical Campus, Greater Noida, India), Parihar Suresh Dahake (Ramdeobaba University, Nagpur, India), Pankaj Singh Chandel (Dev Sanskriti Vishwavidyalaya, India)and Chirayu Vats (Dev Sanskriti Vishwavidyalaya, India)
Copyright: 2025
Pages: 26
Source title:
Unveiling Investor Biases That Shape Market Dynamics
Source Author(s)/Editor(s): Xu Xiong (City University, Malaysia)and Loang Ooi Kok (Universiti Malaya, Malaysia)
DOI: 10.4018/979-8-3693-9380-2.ch009
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Abstract
Social media has profoundly transformed the landscape of market sentiment, playing a pivotal role in how investors, companies, and consumers interact and influence financial markets. The integration of platforms such as Twitter, Facebook, LinkedIn, and Reddit into daily life has created a new realm of information dissemination and opinion formation that was previously non-existent. Social media's immediacy and reach enable rapid sharing of news, opinions, and market analyses, making it an influential factor in shaping market perceptions and behaviors. Traditional media outlets, such as newspapers and television, often have a delay in reporting news, which can lead to a lag in market reactions. In contrast, social media allows for real-time updates, providing investors with immediate access to news, rumors, and opinions. This immediacy can lead to swift market movements, as traders and investors react to information as it becomes available, often before it reaches more traditional media channels.
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