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Social Media and Social Distance: Revisiting the Restaurant Business Model
Abstract
Social media and social distance (proxied by online food delivery), the latter compounded by the increased disruption introduced by COVID-19, are radically impacting the way restaurants do business. Such a claim, fairly apparent to the consumer, arguably remains underexplored in the business model literature and begs for supporting evidence. This research aims to bridge such a gap by conducting an empirical study on the effects of social media and social distance on restaurant performance, feeding a revised business model canvas. The findings, as per the outputs of hierarchical and stepwise regressions, suggest that both social media and social distance (online food delivery) have a significantly favorable influence on restaurant performance, shaping a digitally-boosted restaurant business model canvas.
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