David Ocampo-Guzmán Business Administration Faculty, EAN University, Colombia. Expert in defining, aligning and addressing strategic planning and directing for companies and organizations, especially Small and Medium sized firms. (SMEs). Very competent in attending organizational restructuring requirements for both private companies as well as public entities, leading assessment and evaluation processes procuring a profound and thorough organizational diagnosis, allowing the implementation of new management models and/or the upgrade of current ones, which include designing and applying Key Performance Indicators (KPIs).