Social Leadership: Exploring Social Media and the Military – A New Leadership Tool

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Author(s): Scott Campbell Mackintosh (Glengarry Group Consulting, Canada)
Copyright: 2011
Pages: 10
Source title: Social Knowledge: Using Social Media to Know What You Know
Source Author(s)/Editor(s): John P. Girard (Minot State University, USA)and JoAnn L. Girard (Sagology, USA)
DOI: 10.4018/978-1-60960-203-1.ch008

Keywords: Information Science Reference / Media & Communications / Social Computing / Social Networking

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Abstract

This chapter will identify the military’s approach to social media and outline the security controversy it views as an inherent issue associated with condoning and promoting the use of social media. It will then discuss how that approach is evolving with the passage of time and the rapid adoption of social media by society as a whole; examining the balance between security concerns and obvious organizational benefits. In discussing social media as a vehicle of transformational leadership this chapter will reveal untapped benefits of social media in a military context and examine where and how it could be adopted. In closing this chapter will make recommendations, which would facilitate a better adoption of various forms of social media by the military.

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Social Leadership: Exploring Social Media and the Military – A New Leadership Tool

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