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Smart Tourism: Comprehensive Review of Big Data Analytics for Sustainable Tourism Development
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Author(s): Sagar Bhatt (Graphic Era University (Deemed), India), Rakesh Dani (Graphic Era University (Deemed), India), Khairul Hafezad Abdullah (Universiti Teknologi, Malaysia)and Ajit Kumar Singh (Chandigarh University, India)
Copyright: 2024
Pages: 16
Source title:
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
Source Author(s)/Editor(s): Mohammad Badruddoza Talukder (International University of Business Agriculture and Technology, Bangladesh), Sanjeev Kumar (Lovely Professional University, India)and Pankaj Kumar Tyagi (University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India)
DOI: 10.4018/979-8-3693-6755-1.ch008
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Abstract
The tourism industry has progressively relied on big data analytics to improve guest service, optimize the effectiveness of operations, and boost profitability. This research outlines five significant discoveries about the potential and obstacles of utilizing big data in the tourism industry. Discoveries about the potential of big data in the tourism industry encompass the capacity to customize advertising strategies, optimize pricing techniques, improve client service, expedite operations, and minimize fraud. These chances are crucial for firms to maintain their competitiveness and fulfill customer demands. Nevertheless, harnessing big data in the hotel sector also poses substantial obstacles. The identified problems encompass the effective management of data size and effectiveness, guaranteeing robust security and privacy of the informative data, bridging the talent gap in big data analytics, cost management, and seamless integration of diverse software systems.
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