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Shared Value at Fashion and Clothing Cluster of SMEs at Ibague, Colombia
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Author(s): Alejandro Javier Gutierrez (Universidad de Ibague, Colombia & Universidad del Rosario, Colombia)and Diego Cardona (EAN University, Colombia)
Copyright: 2020
Pages: 28
Source title:
Handbook of Research on Increasing the Competitiveness of SMEs
Source Author(s)/Editor(s): Rafael Perez-Uribe (Universidad de la Salle, Colombia), David Ocampo-Guzman (EAN University, Colombia), Carlos Salcedo-Perez (EAN University, Colombia), Lorena Piñeiro-Cortes (EAN University, Colombia)and Maria Del Pilar Ramirez-Salazar (EAN University, Colombia)
DOI: 10.4018/978-1-5225-9425-3.ch010
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Abstract
After 15 years of failure to achieve the Millennium Development Goals (MDGs), the UN - Global Compact proposes the dynamic participation of the private sector, especially of investors and entrepreneurs, that make up the new world development, generating a historic opportunity to expand, combine, and take advantage of the efforts and resources used by companies and other private institutions in different regions of the world. Colombia participates actively in this process, especially after the signing of the peace treaty with the guerrillas in 2016, which motivates the private sector to develop capacities to overcome traditional CSR and evolve towards the concept of “Shared Value”, with serious limitations of leveraging these initiatives, led by SMEs, which represent 97% of the local business community in Colombia. Therefore, this chapter shows the results obtained in a small municipality of Tolima, which through the formation of a common base of production among equals in the fashion sector, could implement a program with the capacity of creating shared value.
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