IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Setting Up and Running a Q-Methodology Study in an Online Survey Research Suite

Setting Up and Running a Q-Methodology Study in an Online Survey Research Suite
View Sample PDF
Copyright: 2019
Pages: 44
Source title: Online Survey Design and Data Analytics: Emerging Research and Opportunities
Source Author(s)/Editor(s): Shalin Hai-Jew (Kansas State University, USA)
DOI: 10.4018/978-1-5225-8563-3.ch006

Purchase

View Setting Up and Running a Q-Methodology Study in an Online Survey Research Suite on the publisher's website for pricing and purchasing information.

Abstract

The q-method, as a graphic (visual) elicitation, has existed since the mid-1930s. Setting up a q-method, with q-sort capabilities, in an online survey platform, extends the reach of this method, even as data has to be processed in a quantitative data analytics suite. This chapter describes the setting up of a visual q-sort and the related debriefing on the Qualtrics Research Suite. The available data may be extracted and analyzed in a basic statistical analysis tool for factors and preference clusters.

Related Content

M. Govindarajan. © 2021. 18 pages.
Manisha Vohra, Bhushan Patil. © 2021. 9 pages.
Pankaj Pathak, Samaya Pillai Iyengar, Minal Abhyankar. © 2021. 22 pages.
Ricardo A. Barrera-Cámara, Ana Canepa-Saenz, Jorge A. Ruiz-Vanoye, Alejandro Fuentes-Penna, Miguel Ángel Ruiz-Jaimes, Maria Beatriz Bernábe-Loranca. © 2021. 23 pages.
Shatakshi Singh, Kanika Gautam, Prachi Singhal, Sunil Kumar Jangir, Manish Kumar. © 2021. 23 pages.
Selvan C., S. R. Balasundaram. © 2021. 19 pages.
Tihana Škrinjarić, Boško Šego. © 2021. 34 pages.
Body Bottom