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Setting Up and Running a Q-Methodology Study in an Online Survey Research Suite

Setting Up and Running a Q-Methodology Study in an Online Survey Research Suite
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Copyright: 2019
Pages: 44
Source title: Online Survey Design and Data Analytics: Emerging Research and Opportunities
Source Author(s)/Editor(s): Shalin Hai-Jew (Kansas State University, USA)
DOI: 10.4018/978-1-5225-8563-3.ch006

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Abstract

The q-method, as a graphic (visual) elicitation, has existed since the mid-1930s. Setting up a q-method, with q-sort capabilities, in an online survey platform, extends the reach of this method, even as data has to be processed in a quantitative data analytics suite. This chapter describes the setting up of a visual q-sort and the related debriefing on the Qualtrics Research Suite. The available data may be extracted and analyzed in a basic statistical analysis tool for factors and preference clusters.

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