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Service-Dominant Logic and Supply Network Management: An Efficient Business Mix?
Abstract
This chapter examines the concepts of service-dominant (S-D) logic and supply network management in business processes. The chapter is based on a conceptual analysis of the significance of the two concepts in improving business efficiency and maximizing returns on stakeholders’ investments. S-D logic has been tagged by proponents as a credible concept that when applied appropriately to business endeavours could revolutionalize modern business practices. Similar to S-D logic is the concept of supply network management, which seeks an integration of resources by a network of partners and various actors of a business relationship in order to attain cost minimization, whilst maximizing resource deployment. In supply network management, the focus is on shared access to resources among members of a network acknowledging that firms possess varied and sometimes unique resources that others need to tap. In the process of networking, organizations therefore learn from each other and benefit from new knowledge developed by other organizations (Christopher, 2009). The chapter, therefore, assesses the impact of the application of S-D logic and supply network management on business performance.
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