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Serendipitous Cultural Tourist
Abstract
Factors such as technological developments, increasing population growth, social opportunities, the right to paid vacation, increase in leisure time, increase in income level have provided tourism development and rapid acceleration in recent years. In addition, factors such as culture and education level have gained importance in the development of tourism. The prominence of cultural values in the destination management is proportional to the satisfaction of the tourists coming to the region. The aim of this chapter is to explain and give knowledge about the “serendipitous cultural tourist” typology, which is one of the types of tourists who do not come for cultural motivations. Although tourists do not participate in tourism for cultural purposes, the fact that they visit cultural attractions causes them to be named as cultural tourist type. Destination management organizers providing better service and more detailed information to the tourists improve the likelihood of them visiting the destination again.
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